Diaper and baby care brand Millie Moon is expanding its gifting collection with the new Luxury Diaper Cake and newly refreshed Newborn Gift Set, both available exclusively at Target. Designed for baby showers, birth announcements and early newborn days, these two curated sets bring together Millie Moon’s award-winning luxury diapers and wipes with comforting keepsakes in premium, ready-to-gift bundles.

New to the Millie Moon collection, the Luxury Diaper Cake transforms everyday essentials into a celebration-ready gift. Millie Moon’s Diaper Cake gift set is an upgrade to a classic baby shower gift, designed to make an immediate impression at baby showers and welcome celebrations. The Diaper Cake combines Millie Moon’s luxuriously soft, high-performing diapers with both Millie Moon Sensitive Wipes and Millie Moon Water Wipes, plus a signature owl plush lovey and three Millie Moon story books, all arranged in a ready-to-gift diaper cake form that serves as both a beautiful centerpiece and a practical newborn essentials gift.

The Newborn Gift Set is a thoughtfully curated introduction to the Millie Moon collection, pairing premium diapering essentials with exclusive keepsakes and storybooks, making it an effortless gift option that feels elevated without sacrificing practicality. The Millie Moon Newborn Gift Set includes two sizes of Millie Moon Luxury Diapers, Millie Moon Sensitive Wipes, an exclusive hooded towel, owl plush toy and three Millie Moon storybooks.

“Parents want gifts that are meaningful, useful and beautifully presented,” says Julea Cecil, Millie Moon global marketing manager. “Our Diaper Cake and Newborn Gift Set were created to transform everyday diaper essentials into something truly giftable, delivering the performance parents rely on in a presentation that feels special enough for life’s biggest milestones.”

Millie Moon has quickly built national credibility as a premium diaper brand recognized for both softness and performance. In 2025, its Sensitive Wipes were named Best Wipes for Sensitive Skin in the Parents Best for Baby Awards. Its Training Pants earned honors in the 2024 Best of The Bump Awards, and its diapers were recognized in the 2023 Good Housekeeping Parenting Awards. These accolades underscore Millie Moon’s commitment to expertly crafted, luxuriously soft diapers and wipes designed to perform at an accessible price point.

The expanded gifting assortment strengthens Millie Moon’s continued growth at Target, where the brand first launched exclusively in 2021. By blending award-winning performance with thoughtful design, Millie Moon continues to raise the bar for premium diapers and modern baby gifting, proving that the best baby gift can be both beautiful and essential.

Millie Moon Diaper Cakes (From $29.99) and Newborn Gift Sets, priced at $26.99 are available now exclusively at Target stores nationwide and on Target.com.